Health & Fitness Specialist

Jay McWilliams

Jay McWilliams has a passion for understanding how the body works on a functional level and helping people move better. Jay finds it incredibly rewarding to help people overcome limitations and meet their goals. As Director of Personal Training and Strength Programs, Jay enjoys working one on one with clients in personal training, leading the Targeted Training Programs and Outdoor Fit Camp, as well as coaching and training other personal trainers, and overseeing the assessment process. Jay uses a well-rounded training approach with an emphasis on proper posture and movement and corrective exercise. Jay truly enjoys being a life-long learner and is continually finding new ways to help meet the diverse needs of his clients.

Jay has a Bachelors Degree from the University of Arkansas and a Master of Science from George Williams College. In his free time he enjoys hiking, camping, and backpacking with his wife Rose, gardening, and playing with his puppy Felix.


  • ACSM Certified Personal Trainer
  • Certified Spinning Instructor
  • First Aid CPR/AED
  • ACSM Exercise Is Medicine Level 1
  • Certified Functional Strength Coach

Katie Lipsmeyer

Katie was born and raised in Little Rock, AR, and received her bachelor’s degree from Rhodes College in Memphis, TN. She lived in Austin and Galveston, TX, for several years before moving to Western Mass in April 2013 and couldn’t be happier about her move. She loves the multitude of outdoor offerings of the Pioneer Valley, including road biking, hiking, camping, and exploring the beautiful, quaint towns of New England.

Having a lifelong passion for health and wellness, Katie is on a mission to help others achieve their fitness and nutrition goals and has devoted herself to personal and group training. She takes a mindful approach to fitness and will challenge you to realize your inner strength, both physically and mentally. She strives to balance her compassionate nature while inspiring her clients to reach their individual potential.

Blog Post: Living with Alzheimers


  • ISSA Certified Personal Trainer
  • Certified Spinning® Instructor

Emily Mailloux

A native of Western Mass, Emily spent six years in Boston after her graduation from Smith College in 2011 before returning to the beautiful Pioneer Valley. While in Boston, Emily graduated from the American Academy of Personal Training in 2014 and spent three years developing her career as a strength and nutrition coach.

Emily has a wide background of fitness experience and interests and is an advocate of living an active life, both in and outside of the gym. She is a powerlifter, indoor rock climber, Spartan Trifecta medal holder, and has run over a dozen mud/obstacle course races. She also loves kayaking, hiking, camping, eating, and exploring outdoors.

In her nutrition coaching, Emily emphasizes the importance of building small daily habits to achieve your goals and change your life. She has experience with veganism, vegetarianism, Whole 30, Paleo, and IIFYM, and has helped guide dozens of clients to change their body composition through small daily steps. Emily works individually with each client to find a plan that will work best for them. “With nutrition, as with fitness, there is no one-size-fits-all approach. It’s my job to find a nutrition plan that will work best for YOU and you can stick to for long-term results.”

As a graduate of a women’s college, Emily specializes in empowering women through strength training. “I’ve seen firsthand what can happen when women stand together and rise up as one. Women are a force to be reckoned with, and it’s time we start recognizing that strength. I got into this field because I was tired of being the only female in the weight room. I want to inspire women to take back the weight room and find their strength.”

“I want to help people become the best versions of themselves. I want you to wake up every day feeling awesome about yourself. It doesn’t matter what your goals are—to get stronger, lose weight, have more energy, better eating habits, better sleep—what matters is that you feel your best, and I’m here to help you get there. Together we can find a nutrition and exercise program that is individually tailored to your goals and needs so you can achieve long-term, sustainable results.”


  • Certified Functional Strength Coach
  • Precision Nutrition Level 1 Coach
  • AAPT Boston Certified Personal Trainer
  • Training for Warriors Level 1 Instructor
  • First Aid CPR/AED